We are pleased to announce the appointment of Natalie Haake as Sales & Marketing Executive for ARKequine and the Small Pets division, effective December 2025.

Natalie brings over 20 years’ experience in sales and marketing across Liverpool, London and Ireland, with a strong track record in building commercial relationships and delivering strategic, results-driven initiatives. In her role, Natalie will support the continued growth of the ARKequine brand and the direct-to-consumer Small Pets portfolio. She will be responsible for managing e-commerce sales, social media channels, third-party partnerships, ambassador programmes and offline sales and marketing activity across the UK and Ireland.

Commenting on the appointment, Kirsty McCann, said:“Natalie joins at an exciting time for ARKequine as we grow our equine business and our newly launched Small Pets business in the UK and Ireland, while also expanding into international markets.”

Launched in 2021, ARKequine™ is the specialist equine business of leading animal healthcare company Forte Healthcare Ltd. Forte Healthcare produces and distributes a range of niche, novel and innovative animal healthcare products. The company has teams in Ireland, the UK and Poland, supported by a global distribution network exporting to over 18 countries across Europe, Asia and the Middle East.