ISSUE 02  ·  30 JULY 2026
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PetCellpen® — Innovation in Veterinary Wound Healing · Confident Use of Behaviour Medications — Dr Rountree & Dr Jahn · Responsible Use of Antimicrobials and the Role of the Veterinarian · Five events across Ireland and the UK this autumn · PetCellpen® — Innovation in Veterinary Wound Healing · Confident Use of Behaviour Medications — Dr Rountree & Dr Jahn · Responsible Use of Antimicrobials and the Role of the Veterinarian · Five events across Ireland and the UK this autumn ·
Loyal companion dog at the vet Second Edition
Editor's Letter · Second Edition

A Message from Tony Moroney, Chief Operating Officer

Welcome to the latest edition of Forte In-FOCUS. At Forte Healthcare, our ambition remains clear: to drive the future of animal health by delivering innovative products, trusted partnerships and meaningful education that supports veterinary professionals, farmers and animal owners.

The progress we've made is a reflection of the dedication and expertise of our people. From expanding our product portfolio and entering new international markets to investing in digital innovation, education and customer engagement, we're continually building a stronger business focused on long-term, sustainable growth.

Innovation is only part of the story. Success comes from listening to our customers, working collaboratively and maintaining the high standards that define Forte Healthcare. It's this combination of innovation, partnership and education that enables us to deliver meaningful solutions for the veterinary profession.

This edition reflects that commitment. We're excited to introduce PetCellpen®, an innovative medical device that harnesses Cold Atmospheric Plasma (CAP) technology to support modern wound management and tissue healing, representing an important step forward in non-medicinal veterinary care. We also continue to strengthen our leadership in veterinary behavioural medicine through Reconcile®, supporting practices with evidence-based education and resources that promote the responsible use of behaviour medication and improved patient welfare.

I hope you enjoy this edition of Forte In-FOCUS, which highlights the people, partnerships and innovations helping shape the future of animal health. Thank you to our colleagues, customers and partners for your continued trust and support.

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Top 15% fastest growing animal health companies in UK

Brand in Focus: PetCellpen®

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Forte Healthcare is delighted to introduce PetCellpen®, an exciting new addition to our companion animal portfolio. Harnessing the power of Cold Atmospheric Plasma (CAP) therapy, this innovative handheld device provides veterinary professionals with a non-invasive, drug-free treatment that complements modern wound management and patient care.

Designed specifically for veterinary use, PetCellpen is lightweight, wireless and easy to integrate into everyday practice. Suitable for wound management, dermatological conditions, otitis externa, post-surgical care and musculoskeletal rehabilitation, it offers practices an innovative treatment option that complements existing clinical protocols while supporting the body's natural healing processes.

The technology is well tolerated by patients, often without the need for sedation, and requires no consumables, contact gels or fur clipping, helping to simplify treatment workflows in busy veterinary practices.

PetCellpen reflects Forte Healthcare's commitment to driving the future of animal health through innovative, evidence-based technologies, supported by dedicated CPD, clinical education and practical resources for veterinary professionals. To learn more about PetCellpen® and explore the latest clinical resources, case studies, educational content and training opportunities, visit the PetCellpen Resource Hub: https://fortehealthcare.com/petcell-pen-resource-hub/

Canine Behaviour

Canine separation anxiety and behaviour support

Join the conversation on canine behaviour in our new podcast, in partnership with The Webinar Vet. Our resident Veterinary & Regulatory Affairs Advisor, Dr Ian Rountree, MVB, chats with Dr Katrin Jahn about "Confident use of Behaviour Medications in Practice".

Key topics in discussion

  • Behaviour medication is not a last resort. When combined with behaviour modification, it can improve welfare, reduce anxiety and help dogs learn more effectively
  • Every behavioural case is unique. Successful treatment depends on accurate diagnosis, understanding the individual patient and developing a tailored treatment plan
  • Psychopharmacology is one part of behavioural medicine. Diagnosis, environmental management and behaviour modification are equally important for achieving successful long-term outcomes
Listen Now

Industry Insights

Veterinary Industry Insight

The Responsible Use of Antimicrobials and the Role of the Veterinarian in Practice

The discovery of penicillin by Sir Alexander Fleming in 1928 revolutionised medicine. Since then, the widespread use of antibiotics for therapeutic and historically non-therapeutic purposes has contributed to the emergence of antimicrobial resistance. Antimicrobial stewardship aims to preserve the effectiveness of these medicines while safeguarding animal, human and environmental health.

Veterinarians in practice play a key role in antimicrobial stewardship. They need to maintain animal health and welfare whilst considering the bigger picture in terms of prescribing antimicrobials. An accurate diagnosis is essential to decide whether an antimicrobial is the best course of treatment.

In the case of antibiotics, this would include undertaking tests such as cytology, culture and sensitivity to identify the causative bacteria and determine which antibiotics they are susceptible to. This helps avoid the unnecessary use of broad-spectrum antibiotics being prescribed and ensures the most appropriate antibiotic is prescribed for the infection.

Client education is another key aspect of antimicrobial stewardship. Owners should understand what the medicines have been prescribed for, how to administer them and to follow the correct treatment plan. They should be advised about the dangers of sharing antimicrobial medicines with other animals and not finishing the course.

An important aspect of the veterinarian's role is to help owners prevent the need for antimicrobials in the first place. General advice on good animal husbandry practices, appropriate nutrition, vaccination programmes, biosecurity, parasite control, dental care and prompt wound management can help maintain good health and reduce an animal's susceptibility to infection.

Antimicrobial resistance is a multifaceted problem and is one of the greatest global health challenges facing both human and veterinary medicine. As the veterinary profession continues to champion antimicrobial stewardship, there is increasing interest in innovative technologies that support animal health and wound management without relying solely on antimicrobials.

One such innovation is Cold Atmospheric Plasma (CAP), and Forte Healthcare is pleased to introduce PetCellpen® and EquCellpen® to the veterinary profession. These innovative handheld devices generate Cold Atmospheric Plasma providing veterinarians an additional treatment option to support the management of wounds, surgical incisions, otitis externa, gingivitis, dermatological conditions and selected musculoskeletal injuries.

By combining evidence-based prescribing, disease prevention, owner education and appropriate new technologies, vets can continue to safeguard animal welfare while helping preserve these essential medicines for future generations. Discover how PetCellpen® is transforming veterinary wound management. Visit the PetCellpen Resource Hub: https://fortehealthcare.com/petcell-pen-resource-hub/

News from Around the Group

Ark Animal Care Grows Direct-to-Farm with Its Bolus Range

Ark Animal Care is strengthening its commitment to dairy farmers across Ireland and the UK with its expanding Ark Bolus range. Featuring Flash Bolus for udder health support and Nopa Bolus to promote comfort and wellbeing after calving, the range provides practical, antibiotic-free nutritional solutions to help optimise herd health, productivity and performance.

Learn more →

ARKequine Showcases Innovation at Sweden's Horse Tech Summit

ARKequine continued its international growth as Kirsty McCann represented the business on an Enterprise Ireland trade mission to Sweden for the prestigious Horse Tech Summit, delivering a STRIDES TED-style presentation on the rehabilitation of a foal with a severe sciatic nerve injury.

Follow ARKequine →

Bert House Stud Looks Ahead Following a Successful Foaling Season

Following another successful foaling season, the mares and youngstock at Bert House Stud have moved to Summerfield. As part of its ongoing commitment to sustainability, Bert House Stud has also recently installed a new solar energy system, helping to reduce its environmental impact.

Visit Bert House Stud →

Come Meet With Us

09-12
Sep 2026

BEVA Congress 2026

ICC Birmingham, UK
bevacongress.org →
15-17
Sep 2026

National Ploughing Championships

Screggan, Tullamore, Co. Offaly, Ireland
npa.ie →
16
Sep 2026

UK Dairy Day

Telford International Centre, Shropshire, UK
ukdairyday.co.uk →
29-30
Sep 2026

VetEdge Congress

Sandy Park Conference Centre, Exeter, UK
theveterinaryedge.com →
30-02
Sep–Oct 2026

European Veterinary Congress of Behavioural Medicine

Ljubljana, Slovenia
evcbmaw2026.org →